The Meet Group, Inc. (NASDAQ:MEET) is a fast-growing portfolio of mobile apps designed to meet the universal need for human connection. Our apps - currently MeetMe®, LOVOO®, Skout®, Tagged®, and Hi5® - let users in more than 100 countries chat, share photos, stream live video, and discuss topics of interest, and are available on iPhone, iPad, and Android in multiple languages. Using innovative products and sophisticated data science, The Meet Group keeps its over 4.5 million mobile daily active users engaged and originates untold numbers of casual chats, friendships, dates, and marriages.
The Meet Group offers advertisers the opportunity to reach customers on a global scale and has leading mobile monetization strategies, including advertising, in-app purchases, and subscription products. The Meet Group has offices in New Hope, Philadelphia, San Francisco, Dresden, and Berlin. For more information, visit themeetgroup.com, and follow us on Facebook, Twitter or LinkedIn.
Video MeetMe
History
Two high school students, Dave and Catherine Cook, created myYearbook during their Spring Break of 2005. They persuaded their older brother Geoff, who had founded EssayEdge.com and ResumeEdge.com from his Harvard dorm room, to invest in their project. At the launch of the site, Dave was a junior and Catherine was a sophomore; the project was initially activated at Montgomery High School, in suburban New Jersey where they attended. The site was created entirely by developers in India.
In 2008, myYearbook partnered with casual game developer Arkadium to bring Flash based games to the site. The games incorporated Lunch Money, the myYearbook virtual currency. Lunch Money earned playing games was usable elsewhere on the site.
In April 2009, the site added the Meebo instant messaging client to the site in order to provide real time chat. In November 2009, myYearbook launched Chatter, a real-time stream that incorporated media sharing and gaming to help bring members together. Games playable inside the stream included Ask Me, Rate Me and 2 Truths and a Lie. These games incorporated mechanics to help myYearbook members meet each other. By April 2010 the site reported the Chatter feature surpassed one million posts per day.
In January 2010, myYearbook rolled out a new site design aimed to appeal to an older demographic. myYearbook chose the final site design by crowdsourcing its members. In May 2010, myYearbook launched an iPhone/iPod Touch and Android application designed to bring the Chatter real time feed to mobile devices.
In July 2011, myYearbook announced it had agreed to be acquired by Latino social networking site Quepasa. The purchase was finalized on November 11, 2011. In December 2011, myYearbook launched an iPad app in an attempt to reach the tablet market.
In June 2012, the company formed from the combination of myYearbook and Quepasa was renamed MeetMe. This change is because "Yearbook" means more about meeting friends from the past while "MeetMe" would convey the meaning of users making new friends, which is what the website is intended for. The rebranding of the site proved to be successful.
In June 2016, MeetMe announced that it would acquire Skout, a global mobile app for meeting new people. The Skout deal closed in October 2016.
On April 3, 2017, MeetMe announced that it would acquire If(we) for $60 million in cash and rebrands to The Meet Group.
In October 2017, The Meet Group acquired german dating app Lovoo.
Maps MeetMe
Revenue model
myYearbook derives its revenue from three sources: advertising, virtual-currency sales and monthly subscriptions. Advertising makes up two-thirds of its revenue, with the other sources making up the rest. It has an established sales office based in New York City and Los Angeles.
In February 2010, myYearbook reported the company ended 2009 with a $20 million run rate. In December 2010, myYearbook partnered with Viximo service to provide better gaming opportunities for users.
Financing
In 2006, myYearbook raised $4.1 million from US Venture Partners and First Round Capital. In 2008, myYearbook raised $13 million in a Series B round.
See also
- MySpace
- List of social networking websites
References
External links
- Official website
- CEO Geoff Cook Interview; Social Networking Watch, October 2009
- CEO Catherine Cook Interview; Teen Business Forum
- CEO Geoff Cook Interview; Online Personals Watch, October 2013
- CEO Geoff Cook Interview; Online Personals Watch, November 2014
Source of the article : Wikipedia
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